BRIOGEO BLACK FRIDAY CYBER MONDAY
BRIOGEO BLACK FRIDAY CYBER MONDAY
Briogeo partnered with JCD Studio to launch their first CGI campaign for Black Friday & Cyber Monday.
With a team of modelers, lookdev artists, and 3D generalists we crafted 20 visuals with 40 individual models to highlight Briogeo’s clean beauty ethos in a vibrant, modular visual system.
Our studio was tasked with creating assets that were new and unique to the Briogeo customer while still staying true to the brand. We created full 3D CGI animations that could flex across social, e-commerce, and email.
We built a floating-world to feature products and natural ingredients arranged in dynamic, adaptable compositions. This let us feature dozens of different kits and bundles without losing visual cohesion.
Collaborating directly with Briogeo’s internal creative team allowed us to have tight iteration loops and assist in a seamless rollout across platforms during BFCM.
Our creative method delivered both flexibility and technical consistency for the most competitive sales window of the year.